EDream
An eDream is a dream or big idea that needs an 'e' (enablement) process to achieve it.
An eDream can be a destination (i.e., graduate from college, open a restaurant, cure cancer) or journey (i.e., be a great mother, be a successful restaurateur, manage a chronic health condition). While a dream to graduate from college and a big idea for a cancer cure may have little in common, they have similar eDream and Enablement components and process to make them happen.
The following are the components of the eDream that must be addressed and aligned for it to be viable.
- What is the purpose of the eDream? - Mission
- Who is/are pursuing the eDream? - Aspirer(s)
- Why does the mission need to be achieved? - Problem/Unmet Needs
- Who will benefit from the mission being achieved and the problem/unmet needs being addressed? - Beneficiaries
- How will the mission be achieved and problem/unmet needs be addressed? - Solution
- How will the beneficiaries become aware of the solution that addresses their problem/unmet needs? - Communication
- How will the solution become viable and sustainable? - Operational
The eDream Snapshot provides an overview of the eDream.
The eDream components are initially evaluated to determine whether the eDream is a good idea. Once it is understood how each eDream component needs to be addressed, it is determined whether there is a way to minimally address all eDream components at the same time which is called eDream Intersection. The eDream components will evolve and iterate many times during the execution as new information is learned. The way in which each eDream component iterates must still ensure an eDream Intersection.
Castellina in Tuscany, Italy and New York are two entirely different destinations with little in common. Yet evaluating whether it is a good idea to go there and what it would take to get there, may be similar. Travel to these destinations may require a different mix of planes, trains and automobiles, yet have a similar process to effectively manage the trip from point A to point B.
Great ideas or aha moments can be very important. While these ideas get all the fanfare, they represent as little as 1% of the process to make them happen. This site provides a framework to evaluate whether an eDream is a good idea, how to make it happen and how to effectively manage making it happen.
An overview of the eDream is communicated with the eDream Snapshot, Enablement Snapshot and Executive Summary.
Beneficiary
A Beneficiary is the one or the multiple people who will directly benefit from the successful enablement of an eDream. There can be one or many beneficiaries of an eDream.
Beneficiary Insight helps to determines whether an eDream is a good idea based on understanding the beneficiaries and their problem/unmet needs. The more you understand the beneficiaries like this grandmother and their problems/unmet needs, the more likely you will be able to know if your eDream is a good idea.
Communication
For an eDream to be viable, it needs effective communication of the solution to the beneficiaries and other people that may influence the successful enablement.
Communication Insight helps to determines whether an eDream is a good idea based on understanding how the communications of solution to the beneficiaries and to people that may influence the successful enablement. Muhammad Yunus was able to effectively communicate his Nobel Prize winning solution to the poor village woman beneficiaries and capital investor stakeholders.
Solution
A successful solution addresses the problem/unmet need of the beneficiaries and achieves the mission of the aspirer(s).
Solution Insight helps to determines whether an eDream is a good idea based on understanding whether the solution addresses the problem/unmet need of the beneficiaries and achieves the mission of the aspirer(s). Muhammad Yunus was able to effectively develop his Nobel Prize winning solution. It provided a micro-credit solution for the poor village woman beneficiaries by addressing their problem/unmet need of not having access to loans to buy materials to make hand crafted products. It achieved the mission of the aspirer Muhammad Yunus by achieving his dream to improve the world after seeing people die from starvation in Bangladesh.
Operational
Operational is the production, delivery and sustainability of the required communication and solution for the beneficiary. It also includes getting operational the mission of the aspirer(s).
Operational Insight helps to determines whether an eDream is a good idea based on understanding the production, delivery and sustainability of the required communication and solution for the beneficiary. It also offers insight into getting operational the mission of the aspirer(s). Muhammad Yunus was able to get operational his micro-credit solution by establishing Grameen Bank in 1976. It's successful communication and solution operations helped to deliver over $8B in microloans to mostly women beneficiaries. Grameen Bank model helped aspirer Muhammad Yunus's get his microleading mission operational to serve 100 million people with $25 billion of loans.
