Communication

For an eDream to be viable, it needs effective #communication of the #solution to the #beneficiaries and other people that may influence the successful enablement.

Messaging
The impacting elements and activities of #Communication include:

• #AwarenessApplication
• #BrandReputationResume
• #CommunicationMessage
• #MarketingPlatform
• #NetworkExpansion
• #SolutionDifferentiation

People

• Understanding
• Addressing
• Managing

#Communication insight helps to determines whether an eDream is a good idea based on understanding how the #communications of #solution to the impacting people that may influence the successful enablement. Angela Ahrendts was able to develop communication to create human energy. The human energy created with #beneficiaries (customers, employers, etc.) helped remake the 157 year old Burberry into a global luxury brand and grow the company by 300% in 7 years. Muhammad Yunus was able to effectively communicate his Nobel Prize winning solution to the poor village woman beneficiaries and capital investor stakeholders.

#Communication is a component of the Enablement Design.