OverviewMessage

#OverviewMessage is a #Communication Activity type that may need to be developed for an eDream to be viable. This is the message that needs to be communicated concisely to #Beneficiaries, #DecisionMakers and #Contributors to achieve an eDream.

Story

What is the 15-20 second story that communicates the message. What is the intended take away?

Elevator Pitch

The elevator pitch (under 30 seconds,150 words) to beneficiaries. Here is a possible format:

You know how when …(state #problem/unmet need)…

You/we may try to address it by …(incumbant solution)…,

yet … , I/we am/are addressing this by …

Soon …(time)… with …(#solution)…, you will be able to …

Which will result in…(benefit)…

Aspirer's Story

What is the 15-20 second story that connects the eDream with the #Aspirer? What happened? Why is this so important to the #Aspirer that brings confidence that the #aspirer will see the eDream through.

#Inspiration

What will inspire people to take action?

Positive Energy

What will ignite passion? Create an positive feeling about the possibilities? Create buzz and energy?