Difference between revisions of "Breakthrough Innovation"
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It requires learning, understanding and introducing something new in one or all of the following: | It requires learning, understanding and introducing something new in one or all of the following: | ||
| − | * [[Problem/ | + | * [[Problem/Unmet Need]] - new way to addresses a problem or unmet need not being addressed or it addresses it in a new way. |
* [[Beneficiary|Beneficiaries]] (or customer) - addresses beneficiaries not being addressed or addressed in a new way | * [[Beneficiary|Beneficiaries]] (or customer) - addresses beneficiaries not being addressed or addressed in a new way | ||
* [[Communication|Communications]] (or Marketing) - requires a new way to be communicated or to an entirely new group | * [[Communication|Communications]] (or Marketing) - requires a new way to be communicated or to an entirely new group | ||
Revision as of 14:23, 13 November 2016
A Breakthrough Innovation is new knowledge or innovation that produces new prosperity for multiple people. Achieving it requires multiple iterations of each of the breakthrough innovation components to ensure viability. It requires risk, a dedicated multi-year effort, engaging and relating to many people, communities and knowledge.
It requires learning, understanding and introducing something new in one or all of the following:
- Problem/Unmet Need - new way to addresses a problem or unmet need not being addressed or it addresses it in a new way.
- Beneficiaries (or customer) - addresses beneficiaries not being addressed or addressed in a new way
- Communications (or Marketing) - requires a new way to be communicated or to an entirely new group
- Solution (or Product/Service) - a new solution that is designed, developed and built a new way
- Operational (or Business Model) - a new operational way to sustain a solution
When the iPhone, Kindle and Netflix streaming videos were each introduced in 2007, it was a result of new learning and understanding of the five components above by Apple, Amazon and Netflix. When they launched their revised versions of these products, these were sustaining innovations as they improved on each of the 5 components rather than introducing something entirely new.
