MarketingPlatform

#MarketingPlatform is an element of #Communication that needs to be established or in place for an eDream to be viable. This needs to be communicated concisely to #Beneficiaries, #DecisionMakers and #Contributors to achieve an eDream.

• Channels - advertising, social media, speaking engagement, conferences, television shows
• Conversion - How easy is it convert #beneficiaries to adopt the eDream? Get people to validate or try? How much does it cost the #aspirer and the #beneficiary? Can people sign up easily?
• Online Validation - online presence for people to easily validate credibility, reviews, etc.
• Reach - how can #Beneficiaries, #DecisionMakers and #Contributors be reached other than direct communication