Empathy

The understanding another person's thoughts, feelings, and condition from his or her point of view, rather than from one's own.

Empathy may be required to engage the people by understanding how they are impacted by:

• Personal Well-Being - their definition of it, their current level and what they would like to improve on
• Impacting Elements
  • People - this includes Influencers or communities that influence decisions including fellow employees, industry colleagues, employers or social circles
  • Realities - these are realities that could influence their decisions such as health, marriage, age or income.
  • Activities - these are activities that are not associated with the eDream
• Dreams or Complex Goals - meaningful aspirations or missions that require managing risk, complexity, and many iterations over multiple years to achieve them.
• Collaborations - The could be helping children and family members to helping improve the community

Kevin Plank developed empathy for the people that impacted his big idea which became the company Under Armour.

Empathy are people factors.