Brand

The Brand is an element of the communication that needs to be established or in place for an eDream to be viable.

Implied Promise

The implied promise of the brand is what the beneficiaries and other people can expect from the aspirer(s), the mission and the solution.

Trust

This is reason why the beneficiary can be comfortable that people associated with the brand implied promise are sincere and will do everything they can to deliver the implied promise. This is established by demonstrating past history of being trust worthy.

Competence

This is reason why the beneficiary can believe the people associated with the brand promise have the abilities and capabilities to deliver the implied promise. This is established by demonstrating credentials.

Competitive Positioning

What competes with the beneficiaries adopting the eDream? How is the eDream positioned versus the alternative competing solutions?