BrandReputationResume

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#BrandReputationResume is an elements of #Communication that needs to be established or in place for an eDream to be viable. This needs to be communicated concisely to #Beneficiaries, #DecisionMakers and #Contributors to achieve an eDream.

  • Brand - implied promise
  • Reputation - what people know of you
  • Resume - qualifications and why you can achieve the eDream
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