BrandReputationResume

The #BrandReputationResume is an element of Communication that needs to be established or in place for an eDream to be viable. This needs to be communicated concisely to Beneficiaries, #DecisionMakers and Contributors to achieve an eDream.

• Brand - implied promise
• Reputation - what people know of you
• Resume - qualifications and why you can achieve the eDream