People

People are the individuals that can have an impact on the successful achievement of an eDream.

• Aspirer(s) - people who either want to pursue or are pursuing a dream, big idea or breakthrough innovation.
• Beneficiaries - people who will directly benefit from the successful enablement of an eDream.
• Decision Makers - people that may be able say yes when everyone else says no and still get their way on decisions related to the eDream.
• Contributors - people will impact the the successful enablement of an eDream.

Empathy may be required to engage the people which will requiring understand how they are impacted by:

• Personal Well-Being - their definition of it, their current level and what they would like to improve on
• Influencers - these are people that are contributors that influence decisions
• Communities - these are communities that can influence their decisions including fellow employees, industry colleagues or social circles
• Personal Realities - these are realities specific to them such as health, marriage, age or income that could influence their decisions
• Realities - these are realities that could influence their decisions.

Kevin Plank developed empathy for the people that impacted his big idea which became the company Under Armour.