Mission

The mission describes the aspirer(s) purpose for pursuing the eDream and what achieving it will deliver. It may include references to who are the beneficiaries, how (solution) it will achieved and what (problem/unmet need) it is being addressed. A clearly defined mission provides direction and helps determining priorities in your life.

'Sonia From The Bronx' had a mission to become a judge and is now a justice on the United States Supreme Court. A young Afghan woman's mission to improve opportunity for millions of women has already improved many people's lives. The types of missions include:

• Personal Mission - The primary beneficiary is also the aspirer.
• Loved Ones Mission - The primary beneficiaries could include the aspirer's family and/or very close friend(s) to the aspirer(s) and the aspirer(s). If there is only one primary beneficiary and they are not the aspirer, it would still be categorized as 'loved ones' even though it is singular.
• General Mission - The primary beneficiaries include people that are not either the aspirer or could be included in the 'Loved Ones Mission'.

Here are examples of people missions:

• Edward Jenner – to help his community that was ravaged by small pox. Jenner invented the small pox vaccine.
• Muhammed Yunus – to help the world’s poor address their own unique needs with access to the right tools and information. Yunas invented microcredit and won the Noble Peace Prize.
• Craig Venter – to sequence the first human genome and map the approximately 20,000 – 25,000 genes. Venter sequenced first human genome in 2000.
• Tony Fadell – to make an MP3 player that is easy use, easy to manage music and easy to legally buy music online. Fadell invented the iPod.

Here are examples of company missions:

• Google – to organize the world's information and make it universally accessible and useful
• Facebook - to give people the power to share and make the world more open and connected
• Coca Cola - to refresh the world, to inspire moments of optimism and happiness and to create value and make a difference
• Pixar - to combine technology and world class creative talent to develop computer animated feature films with memorable characters and heartwarming stories that appeal to audiences of all ages

Mission Insight is the process of understanding the aspirer(s) purpose and desired outcome (mission) of an eDream, like improving the college graduation for disadvantaged students was for Mike Feinberg and Dave Levin.

The mission is a component of the eDream.