MarketingPlan

#MarketingPlan is an element of #Communication that needs to be established or in place for an eDream to be viable. This needs to be communicated concisely to #Beneficiaries, #DecisionMakers and #Contributors to achieve an eDream.

Channels

• Advertising,
• Social media presence & engagement
• Web Site
• eMail Newsletters
• Speaking
• Appearances (conferences television shows, interviews, poscasts, book signings)
• Direct contact - email, calls, text, (how can #Beneficiaries, #DecisionMakers and #Contributors be reached other than direct communication)

Target Audience

Conversion

• How easy is it convert #beneficiaries to adopt the eDream?
• Get people to validate or try?
• How much does it cost the #aspirer and the #beneficiary?
• Can people sign up easily?

Online Validation

• online presence for people to easily validate credibility, reviews, etc.