MarketingPlatform

The #MarketingPlatform is an element of Communication that needs to be established or in place for an eDream to be viable. This is needs to be communicated concisely to Beneficiaries, Decision Makers and Contributors to achieve an eDream.

• Channels - advertising, social media, speaking engagement, conferences, television shows
• Conversion - How easy is it convert beneficiaries to adopt the eDream? Get people to validate or try? How much does it cost the aspirer and the beneficiary? Can people sign up easily?
• Online Validation - online presence for people to easily validate credibility, reviews, etc.
• Reach - how can Beneficiaries, Decision Makers and Contributors be reached other than direct communication