Beneficiary Insight

Beneficiary Insight helps to determines whether an eDream is a good idea based on understanding the beneficiaries and their problem/unmet needs. The more you understand the beneficiaries like this grandmother and their problems/unmet needs, the more likely you will be able to know if your eDream is a good idea.

Beneficiary Insight is a component of the eDream Insight and People Insight.

Who

Who is/are the Beneficiary(ies)?== Describe the beneficiary. Demographics? Perspective?

What

What would they benefit from?==

• the problem/unmet needs being addressed, or
• the mission being achieved, or
• the creation or ongoing delivery of the solution

Why

Why it is important to the Beneficiary?

• the problem/unmet needs being addressed, or
• the mission being achieved, or
• the creation or ongoing delivery of the solution

Beneficiary Validation

Does the potential beneficiary(ies) agree with the Aspirer's assessment of the:

• problem/unmet needs being addressed, or
• mission being achieved, or
• creation or ongoing delivery of the solution

Who is/are the secondary Beneficiary(ies)?

Describe how the secondary beneficiary will benefit from the solution addressing the problem/unmet need. Demographics? Perspective? Why is addressing the problem/unmet need so important to them.

Awareness

How would the beneficiary(ies) become aware of a new way to address their problem/unmet need(s)?

Conversion

Would it be easy for the beneficiary(ies) to try the new solution? What are the barriers to try? Would it be easy for the beneficiary(ies) to change or switch to a new solution? How hard would it be to convert beneficiary(ies) to the new solution?

Cost/Benefits

What are the cost/benefits for each type of beneficiary? What are the transition costs (time, money, etc.) for beneficiary(ies) to try and/or convert to the new solution? What are the ongoing costs (time, money, etc.) for beneficiary(ies) to use the new solution?

Usability/Experience

How do the beneficiary(ies) feel using the new solution? Is it easy? Is it sticky (once you start, hard to give it up)?

Utility/Value

How well does the solution address the problem/unmet need? Is it a good overall value?

Prosperity Impact

How does is address the beneficiary(ies) time, health, wealth, purpose, etc.