MarketingPlan
From WikiDreams
#MarketingPlan is an element of #Communication that needs to be established or in place for an eDream to be viable. This needs to be communicated concisely to #Beneficiaries, #DecisionMakers and #Contributors to achieve an eDream.
Channels
- Advertising,
- Social media presence & engagement
- Web Site
- eMail Newsletters
- Speaking
- Appearances (conferences television shows, interviews, poscasts, book signings)
- Direct contact - email, calls, text, (how can #Beneficiaries, #DecisionMakers and #Contributors be reached other than direct communication)
Target Audience
Conversion
- How easy is it convert #beneficiaries to adopt the eDream?
- Get people to validate or try?
- How much does it cost the #aspirer and the #beneficiary?
- Can people sign up easily?
