Difference between revisions of "OverviewMessage"
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Revision as of 13:30, 13 March 2019
#OverviewMessage is an element of #Communication that needs to be established or in place for an eDream to be viable. This is the message that needs to be communicated concisely to #Beneficiaries, #DecisionMakers and #Contributors to achieve an eDream.
Story
What is the 15-20 second story that communicates the message. What is the intended take away?
Elevator Pitch
The elevator pitch (under 30 seconds,150 words) to beneficiaries. Here is a possible format:
You know how when …(state #problem/unmet need)…
You/we may try to address it by …(incumbant solution)…,
yet … , I/we am/are addressing this by …
Soon …(time)… with …(#solution)…, you will be able to …
Which will result in…(benefit)…
Aspirer's Story
What is the 15-20 second story that connects the eDream with the #Aspirer? What happened? Why is this so important to the #Aspirer that brings confidence that the #aspirer will see the eDream through.
#Inspiration
What will inspire people to take action?
Positive Energy
What will ignite passion? Create an positive feeling about the possibilities? Create buzz and energy?
