Difference between revisions of "Influencer"
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* [[Technical Advisor]]s - are [[people]] that are [[influencer]]s with [[Decision Maker]]s. [[Decision Maker]]s rely upon them to help make decisions. It is someone with technical or domain knowledge (i.e., electronics, health care) that is critical to the decision. | * [[Technical Advisor]]s - are [[people]] that are [[influencer]]s with [[Decision Maker]]s. [[Decision Maker]]s rely upon them to help make decisions. It is someone with technical or domain knowledge (i.e., electronics, health care) that is critical to the decision. | ||
| + | * [[Trusted Advisor]]s - are [[people]] that are [[influencer]]s with [[Decision Maker]]s. [[Decision Maker]]s have an established relationship with [[Trusted Advisor]]s and believe they will provide them advice that is in their best interests. While the term is [[Trusted Advisor]]s is often associated with a consultant, a [[Trusted Advisor]] could be a good friend, spouse or family member. | ||
Revision as of 10:05, 18 September 2016
Influencers are peoples that have opinions that are valued by decision makers which can have an impact on their decisions.
- Technical Advisors - are people that are influencers with Decision Makers. Decision Makers rely upon them to help make decisions. It is someone with technical or domain knowledge (i.e., electronics, health care) that is critical to the decision.
- Trusted Advisors - are people that are influencers with Decision Makers. Decision Makers have an established relationship with Trusted Advisors and believe they will provide them advice that is in their best interests. While the term is Trusted Advisors is often associated with a consultant, a Trusted Advisor could be a good friend, spouse or family member.
