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| | [[Communication]] is a component of the [[eDream]]. | | [[Communication]] is a component of the [[eDream]]. |
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| − | The [[Brand]] is an element of the [[communication]] that needs to be established or in place for an [[eDream]] to be viable.
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| − | ==Message==
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| − | ===Story===
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| − | What is the 15-20 second story that communicates the message. What is the intended take away?
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| − | ===Inspiration===
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| − | What will inspire [[people]] to take action?
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| − | ===Positive Energy===
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| − | What will ignite passion? Create an positive feeling about the possibilities? Create buzz and energy?
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| − | ==Marketing Platform==
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| − | ===Awareness===
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| − | How do [[Beneficiary|beneficiaries]] learn about the [[eDream]]?
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| − | ===Conversion===
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| − | How easy is it convert [[Beneficiary|beneficiaries]] to adopt the [[eDream]]? How much does it cost the [[aspirer]] and the [[beneficiary]]?
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| − | ===Channels===
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| − | Advertising, social media, speaking engagement,conferences
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| − | ==Network/People==
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| − | ===Brand Advocates===
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| − | How do you create brand advocates that will help attract, engage and convert [[Beneficiary|beneficiaries]] to change.
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| − | ===Conversion===
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| − | How easy is it convert [[Beneficiary|beneficiaries]] to adopt the [[eDream]]? How much does it cost the [[aspirer]] and the [[beneficiary]]?
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| − | ===Enrich/Expand===
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| − | How do you enrich and grow your network? What direct contact is required to engage network/people in helping with communications or converting them to [[Beneficiary|beneficiaries]]?
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| − | ==Dialog/Engagement==
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| − | What two-way dialog is required to convert the [[Beneficiary|beneficiaries]]? Is this done by the [[aspirer]]'s, Brand Advocates, partners or others?
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| − | ===Social Media===
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| − | What social media platforms are best suited for dialog? Facebook, Twitter, Meetup, Tumblr, etc.
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| − | ===Groups===
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| − | What groups? Online (e.g., Huffington Post, Industry Blogs, etc.) Offline (e.g., Rotary Club, Church, etc.)
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| − | ===Individual===
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| − | What individual people to engage direclty that may have network effect?
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Revision as of 17:47, 27 July 2014
For an eDream to be viable, it needs effective communication of the solution to the beneficiaries and other people that may influence the successful enablement.
The elements of Communication include:
Communication Insight helps to determines whether an eDream is a good idea based on understanding how the communications of solution to the beneficiaries and to people that may influence the successful enablement. Angela Ahrendts was able to develop communication to create human energy. The human energy created with beneficiaries (customers, employers, etc.) helped remake the 157 year old Burberry into a global luxury brand and grow the company by 300% in 7 years.
Communication is a component of the eDream.
